Every Detail is a Labor of Love

Founded on genuine care, our philosophy is guided by four principles: people, innovation, quality, and agility. They shape how we think, create, and grow—always with intention behind every detail.

A Letter from the Founders

From a single birthday cake made for our beloved mother, to a humble roadside stall along Kaliurang Street where Bloomery first opened its doors—we never imagined those beginnings would blossom into what Bloomery is today.

What started as a Mille Crepes, made with love and patience in our home kitchen, has grown into a collection of desserts shaped by emotion, memory, and joy.

Over the years, we have been fortunate to be part of many stories—birthdays, weddings, graduations, and everyday moments of joy. At Bloomery, every creation carries our signature Joyful Layers of Sweetness.

Our journey has never been about scale alone. It has always been about connection—the smiles shared through each Bloomery experience, the familiar flavors that return as memory, and the sweetness that stays beyond the last bite.

At its heart, we hope to be a small Agent of Joy in everyday life. As you discover each cake and each moment from Bloomery, know that it carries a part of us—and the intention behind everything we create.

Thank you for letting us be part of your story.

The Founders

Vania Josceline Rahardjo

Chief Executive Officer

in Follow His Journey

Jeremy Iwang Rahardjo

Chief Supply Chain Officer

in Follow His Journey

Chintya Deviani Rahardjo

Chief Operating Officer

in Follow His Journey

Amelinda Inggriani Rahardjo

Chief Product Officer

in Follow His Journey

The Recipe Behind Every Layer

People

We believe meaningful experiences begin with people—those we create with, grow with, and serve every day.

People

Innovation

We explore new ideas, flavors, and possibilities while staying true to the heart of Bloomery.

Innovation

Quality

From ingredients to craftsmanship, we hold every detail to the highest standard of care.

Quality

Agility

We embrace growth with openness and adaptability, evolving with intention through every season.

Agility

Journey of Joy

2020

Where Joy Began

Where Joy Began

The very first layer of joy was shared through a humble mille crepe made with love for Mom’s birthday. What began as a small pre-order business soon found its first home in Kaliurang, Yogyakarta, marking the start of Bloomery’s journey.

2021

Growing Through Celebration

Growing Through Celebration

As more celebrations found their way to Bloomery, joy reached more tables and more families. New stores opened in Semarang and Taman Siswa, while new creations brought even more reasons to gather and celebrate.

2022

Sharing Joy Across Cities

Sharing Joy Across Cities

Bloomery’s story continued beyond Yogyakarta, arriving in Solo and Jakarta. With every new city came new memories, new friendships, and new moments shared over something sweet.

2023

New Flavors, New Memories

New Flavors, New Memories

The journey became even more colorful with the launch of Bloomery’s first macarons and another new home in Jakarta. More flavors meant more stories waiting to be told.

2024

A New Chapter of Joy

A New Chapter of Joy

A new headquarters marked a fresh beginning for Bloomery. Alongside new stores and growing teams, the year became a milestone in building a stronger home for the joy we share.

2025

More Ways to Experience Joy

More Ways to Experience Joy

A year of innovation and new beginnings. Bloomery expanded beyond cakes with the opening of Bloomery Atelier and the birth of Bloomery Joy-Mart, creating new spaces, experiences, and daily rituals where joy could be found in every form.

2026

Love in Every Form

Love in Every Form

Six years later, every cake, every gathering, every gift, and every shared moment has become part of our story. Because Bloomery was never just about desserts—it has always been about the love behind them.

Our Recipe for Difference

#GreenBloomery

Promoting more mindful and sustainable practices across our business.

#GreenBloomery

Agents of Joy

Empowering every Bloomery team member to spread kindness, create meaningful experiences, and bring joy to others.

Agents of Joy

Community in Bloom

Growing alongside local communities, creatives, and small businesses.

Community in Bloom

Future Makers

Nurturing future talents through internships, mentorships, leadership development, and hands-on learning opportunities.

Future Makers

Let’s Make Something Meaningful Together!

Collaborate with our Agents of Joy to develop unique products, expand our reach, and delight our community with exclusive new experiences.

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